A few good local business connections can go a long way towards helping your business grow. Networking can spark mutually beneficial partnerships, lead to new opportunities and attract customers through word of mouth. Even in the age of social media, it’s just as valuable for people to get to know your face around the community – and fellow owners are much more likely to refer you once you’ve met in person.
Join local business groups
Getting involved with your local chamber of commerce, Rotary club, industry associations or a meet-up group is a great way to increase your visibility. As an active member you’ll quickly get to know other owners to bounce ideas off, partner with and support. Ideas for expanding your contacts: run an ad or offer a member discount in your association’s newsletter, take part in networking events, or host a workshop that helps members improve their business.
Pay it forward
One of the simplest ways to network without feeling like you’re networking is to get involved in projects that benefit your community. Host a fundraiser, volunteer for a local hospital, shelter or school, or serve on a not-for-profit board and offer pro-bono services. Doing good work helps you get to know other owners you can refer customers to – and who may return the favour.
Pro networking tips
A few proven ways to make better connections at your next event: do a little background research so you can break the ice with a prepared question or two; follow up immediately after meeting someone and stay connected on your shared networks; use social media to keep abreast of what’s happening locally; and above all, be helpful – ask how you can help fellow owners rather than focusing on what they can do for you.
Final thoughts
Networking can do more than raise your profile. Running a small business can be a lonely venture – especially with remote staff or as a solo operator. Connecting with other businesses in your area can boost your business, but it can also lead to close friendships and mentorship opportunities you’d never come across any other way.